Does this mean that meta keywords are a proven ranking factor in Yandex search? We exclude it and ignore it. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }. For example, here are all the keywords related to hand puppets with low Keyword Difficulty scores. When you Google both keywords, the search results should be nearly identical (same search intent).To optimize for both, your primary keyword should usually be used as an exact match while your secondary keyword should be a partial match. Well, in case you haven’t heard, meta keywords are long dead. Stop keyword stuffing. You’ve probably realized by now that most people don’t need to use the keywords meta tag, but there are a couple of things you can use it for. Adding meta keywords can only be useful when they are targeted to pages individually. Google was what about the 11th or 13th search engine. It wasn’t the first search engine, but it was the one that fully realized meta-keywords were a huge problem. The meta description tag – this gives about 160 characters worth of description or snippet of the information contained in the webpage. Do you still use meta keywords tags on pages you optimize?— Bill Slawski ⚓ (@bill_slawski) May 29, 2020. Most popular search engines don't use this to … The keywords were used to assess the relevance of a search query in relation to an existing page in the search engine index, taking into account other factors. Just look for the keywords meta tag on your competitor’s homepage. The meta description is the text shown under your page title on a search engine results page. Unless you’re overly concerned about competitors ‘stealing’ your keywords, your time is probably better spent elsewhere. You can use the inbuilt filters to narrow your search. If there are no results, there are no pages with the tag. So is all of this effort worth it? Webmasters would pack their Meta tags with tons of keywords. For that reason, unless you have a legitimate reason to use it, you might want to remove any lingering meta keywords from your website. Back then, the basic idea was that webmasters were designing page content and they were indicating to search engines what that page was about by populating the meta-keywords tag with the keywords they wanted to rank for. It is worth noting that when we mention ‘keywords’ we are referring to exact match keywords, usually of the short tail variety and often high-priority transactional keywords. You should only use it if you have a particular reason to do so, like using it for an internal keyword tagging system or an internal site search. Keyword Phrases and the Meta Keywords Tag Keywords vs Keywords Meta Tag. There is no official limit on the number of meta keywords you can have. But as that page has only been live since late-2018, the information is likely still accurate. Furthermore, even if you play it safe with the META Keywords tag, it doesn't help enough to be worth your time. If you’re JUST getting started with digital marketing, take a look at the digital marketing strategy guide and the seo strategy guide for a high-level overview of how they all work. Yandex is the Internet’s largest Russian search engine, with a market share roughly equal to that of Google’s in Russia. However, on a page updated in April 2020, they say: Title, description and keywords are important for Baidu to evaluate page’s value. One of roughly a thousand we analyze. Meta keywords refers to a meta tag you can use in the HTML code of your site. It wasn’t the first search engine, but it was the one that fully realized meta-keywords were a huge problem. For example, if our page’s target keyword was “SEO tips,” it’d look like this: . a market share roughly equal to that of Google’s. We’re gonna talk a little bit about the meta keywords tag, why it’s terrible, why you shouldn’t use it. Given that fact, we can assume it’s either not used or is a very low-weight factor. The meta keyword tag is dead in terms of SEO value for @BingWMC. How To Write The Perfect Meta Description. In my opinion, the meta keywords … At the beginning of the commercial Internet age at the end of the 1990s, one of the first SEO measures was to enter many frequently searched terms in the field for the meta keyword in the source code, because the search engines of that time were dependent on this field in the meta data of an HTML website due to their technology. Bottom line: You should not be using this tag. We know this because Matt Cutts, Google’s former Head of the Webspam Team, released a video in 2009 where he said: Fast-forward to 2020, and according to a recent Twitter poll by Bill Slawski, most SEO professionals no longer use the meta keywords tag. Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page. SEO Mini-Course: Lock down your 2020 SEO strategy. Your meta description being one. There has been a lot of talk about whether or not keyword and description meta tags are even worth doing anymore. In fact, using them can actually hurt you. Basically, Bing supports the continued use of meta keywords even though they think the value of doing so is very low. Meta keywords used to be a major factor in getting your website ranked in the search engines, but over the years, it has become apparent that Meta keywords are useless for SEO. It’s unknown whether that’s still the case, but it’s definitely not a ranking factor. Here are the However, it’s important to remember that there’s more to SEO than Google, so there are a couple of reasons why you might still want to use the keywords meta tag. Shows how many different websites are linking to this piece of content. © 2020 ClickMinded — Digital marketing courses for marketers & entrepreneurs. What Exactly Are Meta Keywords? Many CMS’ and website builders make it easy to add meta keywords to pages, as do many free WordPress SEO plugins. Just know that you might need to check a few sites before you find any useful seed keywords because many fill their keywords meta tags with junk or leave them empty. Any time you were spending on meta keywords should be devoted to creating enticing meta descriptions. Other meta tags like your title and meta description deserve more attention. Meta-keywords were used by search engines from 1995 to 2009. These keywords are the foundation of everything your page is. There are three reasons it can be useful to do this: Just know that there’s one potential downside to using the meta keywords tag for this purpose, which we’ll talk about in the next section. You’ll find thousands or even millions keyword ideas—complete with estimated monthly search volumes and SEO metrics. Choosing the appropriate keywords to focus on each page is extremely important. Trying to rank for different terms like “blue emojis”, “red emojis”, “smiley emojis”, “sad emojis” would look something like the image below (and this would be used in the head of your document): Long story short, don’t use the meta keyword tag. It’s not true, the general rule is to just not use meta-keywords tags, but if you want to learn more about why you shouldn’t use them and what you should use for your search engine marketing efforts to succeed instead, read on and find out more. Even so, as one person mentioned on Twitter, it’s probably a low-weight factor. Google was what about the 11th or 13th search engine. Many keyword… If you’re looking for more information on the meta-keywords tag, you might be new to digital marketing, you might be new to Search Engine Optimization, or you may just want to clarify some of the misconceptions out there on what this is. Just crawl your site with an auditing tool like Ahrefs’ Site Audit, then use Page Explorer to look for pages with your keyword in the meta keywords tag. Meta-keywords were too easy to spam with and almost all major search engines (Google, Yahoo, Bing) have discontinued support for this meta-tag -they don’t consider it a ranking signal anymore so it doesn’t influence their SERPs anymore. There are meta tags beyond just description and keywords, though those two are picked on the most. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). 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